Best Horror Branded Content Chains: Bloody Disgusting

Besto Horror Branded Content: Bloody Disgusting

From the site’s About page: “An independently owned champion of the horror genre established 2001”. Bloody Disgusting mimics the branded content modality, with a silo approach to horror content. It also became a film production company and released more than half a dozen films.

Bloody Disgusting’s sections are:
  • Movies
  • TV
  • Reviews
  • Editorials
  • Videos
  • Video Games
  • Podcasts
  • Forums

Bloody Disgusting Selects

Distribution company releasing genre films in AMC theaters and on DVD, Blu-ray, and VOD, since 2011. They have distributed around twenty.

You can check the releases under the Bloody Disgusting Selects brand here.

The last time I checked the website they had a section called Bloody Disgusting TV. It said free horror streaming 24/7, but I couldn’t make it work.

On the website you can subscribe to The Rewind, Bloody Disgusting's weekly newsletter.

For me, the bast part of the site is the Editorials section. It’s a silo of horror entertainment articles. They are evergreen, cover new as well as old audiovisual horror items, and they aren’t just reviews or some low-effort piece, but actually editorial articles.

Call me underdeveloped, but I didn’t known and I never was interested to know what an editorial was.

Until I realized that Bloody Disgusting has a mountain of them waiting to be explored.

What I (thanks to Bloody Disgusting) learned about editorials is that they are a robust format for content, similar to an argumentative essay. This is highly valuable content.

If podcasts are your thing, then you may find something for you in the podcasts section.

Bloody Disgusting Things Unrelated to Branded Content

As cons of Bloody Disgusting, and a warning if you haven't visited the website yet.

They have an anti-adblocker in place, so you will probably need to disable yours, but don’t do anything yet, the site will alert you to do it. Actually, it will force you to do it.

On a subdomain of the website there is a B2B section where they showcase their KPIs and invite you to partner with them for advertising.

For what I’ve seen, if you are serious about reaching the horror crowd, Bloody Disgusting is a force to be reckoned with.

Their advertising packages don’t come cheap (from $3000 to $12000) but the 3.5 million impressions per month the site has will make sure your promotion doesn’t go unheard of.

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© 2021 Bholenath Valsan — The Best Horror Branded Content